When I hop on the phone with Meredith Fisher, the emerging talent behind Wayf, a ladylike line of body skimming silk dresses and separates in flattering cuts, she admits that talking to me is a form of procrastination. You see it's midterm time at the University of Southern California, and this busy junior has a finance test to cram for—well that, and her line's runway debut at Fresh Faces in Fashion LA next week.

What seems like an insane juggling act is nothing new for Fisher, who started designing and selling her pretty pieces to boutiques when she was in high school back in Louisville. "The people around me have always been encouraging regardless of how old I was," she explains. "When they see that my work they realize that it reflects my taste, not my age." It was that taste that helped the young talent land a coveted internship with designer Jennifer Nicholson, which in turn led to Fisher selling a handful of her pieces at Satine, an exclusive LA boutique known for stocking the hottest up and comers.

Her senior year of high school was a bi-coastal commute—Fisher spent half of her time living a typical teenage life in Kentucky, and the rest of the year meeting with her pattern maker, production people, lawyer, and showroom rep. Four years later the line has evolved from her limited debut of only eight dresses and she intends to continue to growing, adding new pieces like jackets, tops and pants each season.

"Sometimes I'll stumble on someone wearing one of my dresses in a photo on Facebook or a friend will text me that they spotted one of my designs," she says. "But there's no one Wayf girl—my pieces are made for anyone who is creative, young, fresh, sophisticated and fashion-forward."

And with that, the multi-tasking coed was off to go hit the books.

Wayf is available at revolveclothing.com.

- Caroline Stanley

Similar Topics:fresh faces, LA designer, spring 2009, womenswear

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