los angeles

Thursday, January 17, 2008

I Shoe Shoe Shoes You!

Ditch the roses and fall in love with a line of shoes that's putting a new-school spin on old-school classics.

Boys and girls, February is almost here. Angelic cherubs slinging arrows and gourmet chocolates are lurking just around the corner, ready to satisfy your sweet tooth and your secret penchant for Meg Ryan movies (don't be ashamed; "When Harry Met Sally" is officially the jam). If you're attached, the big question is looming larger than the drugstore teddy bear your co-worker will flaunt like jewelry... So, what are you going to get for your guy?


If he's sweet, stylish and a lover of all things shoe, a pair of Schmoove kicks might be the gift for him. The lovechild of downtown rebellion and uptown posh, these shoes are an amalgam of classic silhouettes and quirky new-school style. Although designer Max Rautureau generally stays true to a traditional color palette, his experimentations with bright-bright white and bold saturated trim present an unexpected take on typically neutral footwear.

Rautureau is strongest in his casual interpretations of the working man's hard-knock dress shoe, which include laceless chocolate brown low-tops and sleek black high-tops with dress laces and a Velcro strap. In other words, if dapper wing-tips and a pair of old school Jordans had a steamy fling, their resulting baby would be found in Schmoove's spring collection. It doesn't get much hotter than that.

Valentine's Day is coming up fast. Can't you hear Barry White in the background? But, don't fret over V-Day gift giving. We've got you covered. Your sweetie will be pleased. Because nothing says "can't get enough of your love" like a mean pair of kicks.

Schmoove shoes are available at American Rag, 150 South La Brea Avenue, (323) 935-3154.

- Olivia Purnell

Similar Topics:fashion, shopping


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